Saturday, June 21, 2008

Two things you should be aware of ... ok, at least one

Freddy has been away for a bit. He hasn't been out of town, but he has been learning about Search Engine Optimization and web promotion. Today Freddy wants to pass on to you a fun tip and a valuable person, if you are also someone who has a website, blog, business, or whatever, to promote.

The first thing is actually a person. Her name is Jennifer Laycock. She writes for Search Engine Guide. In fact, she is the editor of the whole site, it would seem. Freddy discovered her wonderful article series, Zero Cash, a little talent and thirty days while looking for ways to promote his Cafepress shop, Entropic Tees. Jennifer gave herself the challenge to start an online business with virtually no money and turn a profit within thirty days. In the article series she documents her successes and failures every day. In the end, she was highly successful and turned a profit of nearly $327. Many readers of her series have called the experiment somewhat unrealistic because of her already established base of readers and broad networking capabilities. Nevertheless, she attempted not to use those advantages and keep things as average as possible. Unless you already have connections like her, you probably won't see $300 + in the first month. Still, the series is full of helpful hints and common sense SEO stuff that you might not think of, especially if you are new to online marketing.

A friend of mine (who already is webmaster for several highly ranked websites) even found the series helpful. He said, "Freddy, thanks for sending me the link to the boob lady, I read the whole series through once, and now I'm reading it again and taking notes." As you can see, it was even helpful for an experienced web marketer. Ah, now Freddy knows you are more interested in why he called her the boob lady. Don't get too excited. It is merely because the CafePress store she set up for the experiment featured designs promoting breast feeding. She has lots of humorous designs, Freddy suggests that you have a look.

Jennifer's usefulness goes beyond this one article series. She writes an update nearly every day on web marketing and SEO and Freddy has been slowly reading his way through all her articles. She is sooooo easy to read. She doesn't use jargon or complicated computer lingo. Of course, there is some web specific language, but if you are somewhat familiar with the Internet, it really isn't so bad. What's more, she writes in a way so that you feel like she is a close friend, so even if you don't understand exactly what she is talking about, you can still enjoy the article.

This brings Freddy to the second thing he wants to tell you about. On a tip from Jennifer, he signed up for Twitter. Now Freddy first heard about Twitter a long time ago, and he checked it out, but didn't do much more than that with it. Freddy does have accounts at other social networking websites like myspace and facebook, but Freddy couldn't really understand what the deal with twitter was. (not that he is any good at using Myspace or Facebook either) That is, until he read another article series by Ms. Laycock. Freddy has learned to trust and respect Jennifer from the other articles he's read by her, so he figured if she endorsed it, he ought to give it a try. (She does more than just endorse it, in fact, she calls it one of the two social networking sites you cannot do without) Freddy is still working to build up his following and his friends on Twitter, but he will admit, that he finds a lot more fun than Myspace or Facebook.

Well, Freddy has done enough writing for today. Please check out Ms. Laycock, Please look for Freddy on Twitter, Myspace, Facebook, and of course, please stop by and browse the T-shirts at Entropic Tees. There were several new philosophy designs added just last week.

2 comments:

Unknown said...

Hi Brian,

I am enjoying your blog-- and I especially like the new philosophy designs.

Make sure you tell Chig and Halteman about them!

Looking forward to seeing you Stateside this summer!

-BOOBTRON

Freddy Benstein said...

Thanks Jim, Glad you like the new designs. There should be more German ones on the way soon. (Oh, and it's Freddy, by the way. I have a friend named Brian, though)